08/4/2007

AdSense makes Sense!




  Making Money on the Internet.

Money, Money, Money - the  - E A S Y    W A Y


There are lots of ways you can make money on the Internet. You can sell things via classified ads, auctions or create a blog to sell your products or services. You can write and sell your own e-book.  You could go in for the ‘pay per post’ strategy.  The subject this article is about is “Making money with Google-AdSense”.

Adwords and Adsense

These two Google programs are very popular ways to both advertise and make money on your blog. Adwords are ads that you pay for each time someone clicks on your ad. You create Adwords ads based on keywords that you think people will type into the Google search engine, when looking for your product or service. When people search for your keywords, your ad appears on the right hand side of the search listings.
Adwords also appear on websites that are signed up in the Adsense program. Each time a visitor clicks on one of these ads, the advertiser pays an amount and the website owner collects part of that amount from Google. Some website owners make thousands of dollars a month from Adsense.
So……
What is AdSense?
AdSense is an ad serving program run by Google.  Blog owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)
Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:
  1. They use a wide range of traffic generating techniques including but not limited to online advertising.
  2. They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
  3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
How AdSense works
Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.
Good idea?
So you can put AdSense content relevant ads on your blog and sit back and wait for the cash to roll in.  Obviously the more blogs your write, the more ads you display. 
You can play a more active roll in earning money for your blogs by creating popular blogs and you can also actually market your blogs.  We’ll come back to this later.
Putting Adsense on your blogs is the first step.
Blogfreehere offers an easy way to take this first step.


Categories: Making Money on the Internet
posted by marketer at 10:00 AM | Leave Comment [0] | # Link to this entry

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